Quebec Winter Capital Destination - Avenue Cartier

Giant Lampshades Creates Spectacular Urban Lighting in Quebec City

As recently featured in the Huffington Post , 34 giant backlit lampshades, decorated with selected works by Alfred Pellan and Fernand Leduc from the Musée national des beaux-arts du Québec, are hanging over Cartier Avenue in Quebec City. Aiming to capture the local identity of Quartier Montcalm and it’s close proximity to the Musée national des beaux-arts du Québec, Lightemotion created a lighting design that expressed the warmth of  neighbourhood life, while at the same time meeting the clients requirements to stimulate winter tourism and create a world-class urban lighting exposition.

Art and the cozy neighbourhood

Aiming to capture the identity of Cartier Avenue, Lightemotion sought a lighting concept that could express the strong community spirit which characterizes this quartier. At the same time, the installation needed to be spectacular enough to be an event in itself.

The idea of hanging lampshades was a perfect fit for those objectives. On the one hand, the shape of the lighting fixtures gives the avenue the cozy warmth of a residential interior. On the other hand, the large artworks, backlit by LED strips and mounted on circular structures 8 feet across by 5 feet high, are an original urban medium for displaying art. Conceived from the idea of neighbourhood life, Lightemotion developed a concept of an art gallery floating in space, which could inspire many more such projects around the world.

A flexible concept

While the winter exhibition is designed to be temporary (it is scheduled to continue until the end of March 2015), Lightemotion’s creation has the advantage of being flexible. The works mounted on the shades can be easily replaced to feature a different artist or theme every year. Moreover, the existing project includes provisions for the re-use of the lighting fixtures to create new annual shows for the next five years.

This project is part of a master plan proposed by Lightemotion in 2013 to the Office du Tourisme de Québec, which calls for the illumination of several more major arteries. More than a simple street installation, the project is a true vehicle for expressing urban identity. Emphasizing the importance of light for northern cities, the Office du Tourisme de Québec plans to use this type of installation to highlight its tourism programs and promote the city internationally as a winter capital.

City of Québec
Quebec , Canada